▮ TRENDS

One meeting is an anecdote. Five is a pattern.

Some things land as one work item. Others come back, week after week, from different meetings and different people. Trends watches for the second kind.

9HATS · TRENDS
Trends
Updated Jun 1Refresh
IDEAS 11BUGS 3RISKS 0
Acted-on ▮▯
NEW SIGNALS
7
▲ 4 vs prior 7d
ACTED ON
3 / 11 themes
▲ 1 this week
TOP MOMENTUM▲ +2
Bulk CSV / PDF export
4 meetings · Apr → Jun
TOP THEMESTRONG ▲SCORE46
Single sign-on (SSO / SAML) for enterprise
Enterprise buyers keep raising SAML-based SSO before they'll roll 9 Hats out team-wide – surfaced on sales calls and from two existing customers.
CITED IN5 ideas · 5 meetings
Acme CorpNorthwindGlobexInitech
▸ VIEW 5 SIGNALS
Start discovery project →Share evidence
02
Bulk CSV / PDF export for reports
4 ideas · 4 meetings
SCORE38
03
Saved filter views on the dashboard
2 ideas · 2 meetings
SCORE19
▮ THE PROBLEM

Memory weights the recent and the loud.

The request you heard yesterday feels bigger than the one that's surfaced quietly in five meetings since April. Trends corrects for that – it counts, it dates, and it ranks by evidence, not by whoever spoke last.

Yesterday
×1
Since Apr
×5
Feels bigger ≠ is bigger. Trends flips the weighting.
▮ ANATOMY OF A THEME

Every theme carries its receipts.

The meetings behind it, one click away. Here's what's on a card.

TOP THEMESTRONG ▲

Single sign-on (SSO / SAML) for enterprise

Enterprise buyers keep raising SAML-based SSO before they'll roll 9 Hats out team-wide – it's surfaced on sales calls and from two existing customers.

CITED IN5 ideas · 5 meetings · this month
Acme Corp – renewalApr 17
Northwind – discoveryApr 29
Globex – QBRMay 12
Initech – sales callMay 21
Umbrella – onboardingJun 03
Start discovery project →Share evidence
1
The pattern, in one line
Named from what people actually said, not a topic label.
2
Momentum
Strong when 5+ sources cite it, Emerging at two. ▲ means it's still rising.
3
The count
How many signals, across how many separate meetings, and how recent.
4
Cited in – the receipts
Every dated meeting behind the theme. Click through to the note.
5
Act, or hand it over
Start discovery, or share the evidence as a public link – no login required to view.
▮ WHAT TRENDS SEPARATES

Signal from noise – four cuts.

TRENDS KEEPS
Patterns
Recurring problems
Momentum
Evidence
FROM
one-off requests
single opinions
anecdotes
noise

Evidence beats opinion. 9 Hats does the admin; you do the thinking.

THE HONEST BIT · COLD START

Week one is capture. Evidence compounds after that.

Patterns need a few conversations to show up – one meeting is just one meeting. Every note you add sharpens the signal fast. Week one you're stocking the shelves; by week three the patterns are already surfacing.

Wk 1
2
3
4
5
▮ WHEN IT'S EARNED IT

When a pattern's earned it, take it further.

One theme, two moves – turn it into work inside 9 Hats, or hand the evidence to the people outside it.

01 · ACT ON IT

Turn it into work.

From pattern to a full discovery set in one click – Brief through build-ready handoff, grounded in the exact meetings behind it. AI prepares; you decide.

9 HatsDISCOVERY PROJECT
DRAFT
IDEA
Single sign-on (SSO / SAML) for enterprise
ARTEFACTS
BRIEFFrame the question before research starts.
GUIDEInterview questions to ask, in order.
SYNTHESISWhat the calls had in common – from the notes.
PRDThe build plan – scope, edge cases, cut lines.
HANDOFFBuild-ready spec, each line linked to its call.
Grounded in 5 meetings · AI-drafted
02 · SHARE IT

Hand over the evidence.

Compile the dated meetings into one clean page – a public link stakeholders can open with no 9 Hats account.

9 HatsSHARED EVIDENCE
Compiled Jul 15
IDEA
Single sign-on (SSO / SAML) for enterprise
EVIDENCE TIMELINE
Apr 17
SSO / SAML for enterprise onboarding
Buyer blocked rollout on lack of SAML sign-on for their team.
Acme Corp – renewal
Apr 29
SSO / SAML for enterprise onboarding
Security review flagged password logins as a blocker to expansion.
Northwind – discovery
May 12
SSO / SAML for enterprise onboarding
Asked whether SCIM provisioning ships alongside SAML.
Globex – QBR
Evidence compiled by 9 Hats9hats.app →

Bring the conversation. We'll find the patterns.

Five meetings from now, the pattern's already waiting for you.

Start free →
First 10 notes free · no card