▮ KRAFTFUL ALTERNATIVE
Kraftful shut down. Here's where individual PMs go now.
A plain, dated guide to what happened to Kraftful – and the closest fit for a single PM working from meeting notes. No spin.
UPDATED JULY 2026 · FACTS, NOT SPIN
▮ WHAT HAPPENED
The timeline, facts only.
July 10, 2025
Amplitude acquired Kraftful.
August 11, 2025
Kraftful's standalone platform shut down.
November 2025
Kraftful's capabilities relaunched inside Amplitude as "AI Feedback," part of Amplitude's enterprise platform.
▮ WHERE IT LIVES IN 2026
Kraftful capability → where it lives now.
Three destinations, depending on who you are and what you need.
▮ WHAT 9 HATS ISN'T
9 Hats does not ingest app-store reviews or support tickets, and it does not run surveys or AI interviews. It's the meeting-notes-first slice of what Kraftful did – built for one PM, not an org.
✕App-store reviews
✕Support tickets
✕Surveys
✕AI interviews
▮ FAQ
Straight answers.
Is Kraftful still available?
No. The standalone Kraftful platform shut down on August 11, 2025.
What replaced Kraftful?
Its capabilities relaunched inside Amplitude as "AI Feedback" in November 2025, part of Amplitude's enterprise platform.
Best Kraftful alternative for an individual PM?
For one PM working from meeting notes, that's 9 Hats – Triage, Trends, Discovery and tracker export, at €15/mo. For org-scale, multi-source voice-of-customer, it's Amplitude AI Feedback.
Does 9 Hats analyze app store reviews?
No. 9 Hats reads meeting notes and transcripts – it does not ingest app-store reviews, support tickets or surveys.
The meeting-notes slice, for one PM.
€15/mo. First 10 notes free – no card, no trial countdown.
See pricing →First 10 notes free · no card